Winter months can present many challenges
for your car. While modern cars are designed
to handle tough weather conditions, there
are some basic steps every driver should
take as the days get shorter and the
However, people often don’t realize the importance of preparing their cars for
wintery conditions. To change this
perception, we decided to let them
experience the hazards of rough
weather. By re-creating winter in
an indoor skiing hall, we created
challenging driving conditions
Create awareness around the importance and benefits of a winter-proof car, and activate SEAT drivers to visit their local dealer for a winter check-up.
Preparing your car for wintery conditions isn’t a luxury, but essential if you’re serious about your safety and that of others.
Is your SEAT winter-proof?
Real SEAT drivers experience the importance and need of a giving their car a Winter Check.
Their experiences can be followed online in an interactive way.
The SEAT winter check-up day was fully booked long before the end
of the promotional period.
A number of extra days were added in order to meet demand.
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