Digital technology is reshaping healthcare. Totem Open Health empowers medical professionals in developing innovative digital health products. How? Through Totem’s wearable device that gathers biometric data from people wearing it. This data sparks break-through innovations.
Our task: deliver a value proposition, brand definition and positioning strategy, translate this into a compelling visual identity, tonality and create a campaign for the European market introduction.
Sometimes technology complicates human-to-human relationships instead of improving it. Totem does the opposite, by enabling human-centered innovation. Tangible products and services for health-related care & cure questions. Our strategy: Totem is creating better healthcare solutions by blending data & technology with empathy.
The meaning behind totem poles sparked our design and creative platform: it symbolizes our connectedness to others, and the drive to enable people to live longer, healthier and happier lives. In short: we turned Totem’s value proposition into an engaging, human-centric design system.
- A sharp and focused value proposition led to additional investment rounds.
- Sharp increase in brand awareness and brand engagement.
- Increased internal engagement.
Wearable health technology, brand definition, brand strategy, brand positioning, startup, visual identity, design system