Riding with the right saddle is the key to comfort on any sports bicycle. Finding your perfect saddle can be quite a challenge. Why? Because of the different variables at play: riding style (from road to MTB), body flexibility and sit bone width. PRO combined these elements in ‘Evolved Ergonomics’. A fitment system to design the perfect saddle for everybody’s unique anatomy. We were asked to explain this story in an engaging way.
In a crowded market, Evolved Ergonomics can be a distinctive asset for PRO. It has the potential to establish the brand as a saddle specialist. Our strategy made the complex simple. By breaking down the story into 3 easy steps which riders can follow to find their perfect saddles.
Saddles designed with you in mind. Having established awareness, we converted this to traffic to the PRO website where consumers can find their perfect saddle with the online saddle selector tool. In addition, our content also enables retailers to better explain the PRO saddle story to their customers.
Evolved Ergonomics - Saddle campaign
Campaign is currently rolled out.