Challenge
Activate PRO’s sponsorship of Team DSM’s professional cycling team, within the energy and enthusiasm of the start of the Tour de France. PRO’s high-performance saddles will provide riders with a flying start on the road to victory. Our campaign highlighted the importance of riding with the right saddle, by putting PRO’s online saddle selector tool at the heart of our strategy and concept. Campaign was rolled out in Benelux, France and Germany.