PRO x TEAM SUNWEB
DESIGNED TO WIN RACES
Industry / market
Activate PRO’s sponsorship of Team Sunweb’s professional cycling team, whose iconic riders included Tom Dumoulin. PRO’s high-performance saddles and handlebars will provide riders with a flying start on the road to victory.
PRO and Team Sunweb share the same mindset: keep pushing, never settle. In line with our new brand positioning, we got professional riders to share their expertise and knowledge on specific products with everyday riders. And let them have a little fun along the way.
PRO x TEAM SUNWEB: designed to win races. Professional riders explain why they choose for a specific PRO saddle, and how this improves their ride. Our campaign converts traffic to the PRO saddle selector which helps riders find their perfect saddle.
PRO x TEAM SUNWEB STORIES
17.500 Unique visitors to RideShimano.com
1.45 min Avg time on page
1.123 Clicks to the saddle selector
Sponsorship activation, sponsorship campaign, social activation, social content.