Idea
Arvato applies principles from behavioral psychology in their debt collection process, making it more empathetic and more effective. We created a 3-step model which allows AFS to influence choices and shape behaviour:
- Insight: identify different types of debtor behaviour.
- Intervention: positive behavioral intervention.
- Impact: maintain the customer relationship.
The in-depth thinking behind this model was converted into a white paper, available for download through LinkedIn lead generation forms.