WNDRLX (‘Wanderlux’) is a luxurious resort in Pitzal, Austria. It’s the perfect springboard for outdoor enthusiasts who can enjoy a wide range of activities across all seasons. From hiking, (glacier) climbing, biking, trail running to skiing and snowshoeing. Our task: create a distinct brand story and an adventurous tone of voice for the brand introduction.
WNDRLX gives you a fresh perspective on the outdoors. The brand offers outdoor enthusiasts tailor-made, adventurous and irreplaceable experiences. Every guest can customize their stay based on personal interests and passions.
WNDRLX offers the perfect blend of ‘wanderlust’ and ‘luxury’. A distinct, high-end customer experience in the premium travel market. Our guiding principle: capture the moments of magic that every guest experiences during his or her stay. After defining the unique character for the brand tonality, we crafted a brand story. We then established the brand tonality and amplified it across all communication touch points.
- Enabling the brand story across all touch points, both offline and online.
- High conversion from prospects to confirmed bookings.
- Strong customer engagement and interaction.
Brand tonality, copywriting