Cuba Travel Network (CTN) specializes in organizing tailor-made, personal trips to Cuba. With offices in Amsterdam, New York, Australia and Havana, it offers travellers a unique local experience. Sparked by the 15th anniversary of the business, CTN asked Mr. Fox to develop a campaign to bring together all employees and commemorate their greatest achievements. And at the same time, look forward to an era of new growth.
Company culture is a crucial asset for business success – to win externally you must start internally. Since their early days, CTN has been fostering a strong internal culture. Our strategy and concept amplified the sense of unity, creating a platform for inspirational employees’ stories. All employees across the globe were invited to share their passion and experience, making the intangible tangible.
Connect, Create, Celebrate. The first phase of our campaign focused on collecting numerous employee stories, building up to a week-long gathering of all CTN employees in Havana, Cuba. Besides the celebrations we organized a series of workshops, designed to reflect on where they’ve been, where they are and where they’re going. This triggered everyone to think about CTN’s future story, their part in it and how to work together to achieve future success.
- Increased employee engagement.
- Alignment around the growth vision & ambition.
- Increased awareness and renewed appreciation of the strong company culture.
Internal comms, employee engagement, campaign development, art direction, design
Campaign development, campaign strategy, consumer insights, social content, social activation, retail, Point-of-Sale