Develop an introduction campaign for PRO’s new dropper post range within the MTB category. A dropper post is a height adjustable seatpost, allowing riders to quickly and easily lower their seat height when riding.
It was essential that the campaign increased product knowledge, stimulated conversation around the product category and engaged the audience online and in-store.
At the heart of our strategy: develop a strong product category campaign message that resonated with mountain bike riders and formed an emotional bond. We zoomed into how a dropper post enables riders to push their limits.
PRO Bikegear 'Adrenaline & Cowbells'
- Successful product launch at Eurobike, the leading global trade fair for the bicycle business.
- Increased traffic to the online ‘dropper post selector tool’ on the PRO website.
- Sales uplift across the product category.
Campaign development, content strategy, social content