ARVATO FINANCIAL SOLUTIONS
CUSTOMER-CENTRIC DEBT COLLECTION (B2B)
Industry / market
Position Arvato Financial Solutions’ debt collection services (‘incasso’) so it clearly stands out from the competition. Focus on e-commerce, telecommunications, banking & insurance markets. Ensure lead generation by converting web traffic into whitepaper downloads.
Debt Collection Services protects against payment failure. Our sponsored LinkedIn campaign illustrates how Arvato applies principles from behavioral psychology in the debt collection process, making it more empathetic and more effective.
‘Step inside the mind of your customer’, and experience how 4 behavioral principles will give you a fresh perspective on payment behavior. Animation brings this story to life within our sponsored LinkedIn campaign, and also makes the content stand out in the timeline.
CUSTOMER-CENTRIC DEBT COLLECTION
We helped Arvato rethink their business and brand strategy simultaneously.
- Best performing B2B campaign within Arvato Financial Solutions Europe.
- 115,446 Impressions
- CTR: 0.79% (well above historic benchmark of 0.35%).
- 2.25% engagement rate (vs 0.59% historic benchmark)
- Whitepaper downloads resulted in several high-qualified new business leads.
B2B marketing, communication strategy, content strategy, content marketing, white paper, LinkedIn sponsored campaign