…developed a global repositioning strategy for PRO Bikegear and created integrated campaigns to bring it to life.
…boosted Shimano’s European pedal category for road cycling, gravel riding and MTB.
……successfully introduced TomTom’s scooter navigation device in five key markets.
…developed a European launch campaign for TomTom’s motorcycle-specific sat nav.
…created the brand story for WNDRLX, a premium outdoor resort in Austria.
…sparked new growth for Cuba Travel Network by aligning employee behaviour with the brand strategy.
Cuba Travel Network
…introduced Arvato Financial Solutions in the Benelux, claiming a distinct domain in a cluttered market.
Arvato Financial Solutions
…launched Totem, a data-driven, wearable healthcare device.
…defined a brand architecture and positioning strategy for Wundermart, an innovative hospitality & retail brand.
…created the introduction strategy and comms concept for SPAR’s new range of chilled ready-meals.