ARVATO FINANCIAL SOLUTIONS
BACKBONE FOR GROWTH
Industry / market
- B2B, Financial services
territory
Benelux
Challenge
Arvato Financial Solutions is a leading international B2B financial services provider. We were asked to develop a positioning strategy, creative platform and content marketing funnel for the brand’s introduction in the Benelux.
Approach
To win externally, you must start internally. Through our Our Brand Growth Model and workshop series with the leadership, marketing and sales team, we made sure Arvato’s internal culture could become a powerful brand and marketing asset.
Strategy
Arvato’s data-driven solutions enable companies to give their customers a seamless customer journey. Breaking away from the typical B2B communications, we brought to life the positive impact of Arvato’s products and services. Our positioning- and content strategy carved out a unique domain for the business within a cluttered market.
Idea
‘A future-proof customer journey’ – our brand platform amplified the benefits of working with Arvato. Our campaign combined content in both Het Financieele Dagblad and LinkedIn, supported by a range of whitepapers that converted awareness into lead generation in the different phases of the marketing funnel.
Results
- Launch of a marketing funnel to help structure the sales process.
- Strong conversion from whitepaper downloads to lead generation.
- Positive internal employee engagement.
Project tags:
Brand strategy, brand positioning, market introduction, communication strategy, content strategy, whitepaper