ANSWER THE GRAVEL CALL Industry / market territory Global Challenge Gravel riding began in the US where long, remote stretches of gravel road bridged the gap between the worlds of road riding and mountain biking. With the category growth increasing across the globe, so is the competitive pressure. For the introduction of their new range […]


Cowbells & Adrenaline Industry / market Territory Global Challenge Develop an introduction campaign for PRO’s new dropper post range within the MTB category. A dropper post is a height adjustable seatpost, allowing riders to quickly and easily lower their seat height when riding.   It was essential that the campaign increased product knowledge, stimulated conversation around the product category […]


CIAO SCOOTER NAVIGATION Industry / market territory Europe Challenge Meet the VIO, the world’s first scooter navigation device. Introducing this satnav novelty in several European markets meant we had to connect to young, digital-savvy scooter drivers. And get them to shift behavior, focusing their attention on the navigation device instead of using maps on their smartphone.  […]


NEW PACKAGING INTRODUCTION Industry / market Industry / market EUROPE Challenge From the end of 2021, Shimano will start to introduce environmentally friendly and sustainable packaging solutions for their products. For both consumers and retailers, this means they’re seeing the brand in a new light. Our challenge: inform them about the new sustainable packaging, in […]