PRO BIKEGEAR 2024
THE LIBERATING JOY OF CYCLING Industry / market TERRITORY Global Challenge PRO Bikegear is part of Shimano. As a global component- and accessory brand, PRO delivers the crucial parts of a sports bicycle. Our challenge, as the global lead agency: make the brand more distinctive. From a product perspective, focus on the handlebar and saddle […]
FRESHCOLOR
JUICE FOR LIFE Industry / market TERRITORY NL + BE Challenge Fresh Color is a new slow juice brand, with a unique vision and philosophy. 100% freshly squeezed juice made from carefully selected natural ingredients. Consisting of 5 flavours, each version is inspired by the body’s energy centres (chakras). In order to stand out in […]
RIVERTY
SUBSCRIPTION PAYMENTS LIFECYCLE – B2B CONTENT Industry / market Territory Europe Challenge The best way to build awareness around the new brand: offer the target audience actionable insights around payment behaviour and consumer preferences. We did this by taking an outside-in approach: exploring local consumer payment preferences for their subscriptions. A human-centric approach that’s perfectly […]
STUDENTFLEX
THE CAREER-ACCELERATOR Industry / market TERRITORY The Netherlands Challenge Having a side job while studying – we’ve all been there. Choosing the right one that will give you a head start in your career can be quite challenging. That’s exactly where Studentflex comes in. Having established themselves in the market of recruitment, Studentflex asked us […]
WUUNDER
BRAND EVOLUTION FOR AN INTERNATIONAL SCALE-UP Industry / market TERRITORY Europe Challenge We’ve been involved with Wuunder since their start-up days. The past few years have been all about growth, with expansion in the Netherlands, Belgium and Germany. We were asked to make sure the brand is ready for the next growth phase. Our challenge: […]
PRO BIKEGEAR – GRAVEL
ANSWER THE GRAVEL CALL Industry / market territory Global Challenge Gravel riding began in the US where long, remote stretches of gravel road bridged the gap between the worlds of road riding and mountain biking. With the category growth increasing across the globe, so is the competitive pressure. For the introduction of their new range […]
PRO BIKEGEAR – MTB
Cowbells & Adrenaline Industry / market Territory Global Challenge Develop an introduction campaign for PRO’s new dropper post range within the MTB category. A dropper post is a height adjustable seatpost, allowing riders to quickly and easily lower their seat height when riding. It was essential that the campaign increased product knowledge, stimulated conversation around the product category […]
TOMTOM VIO
CIAO SCOOTER NAVIGATION Industry / market territory Europe Challenge Meet the VIO, the world’s first scooter navigation device. Introducing this satnav novelty in several European markets meant we had to connect to young, digital-savvy scooter drivers. And get them to shift behavior, focusing their attention on the navigation device instead of using maps on their smartphone. […]
SHIMANO EUROPE
NEW PACKAGING INTRODUCTION Industry / market Industry / market EUROPE Challenge From the end of 2021, Shimano will start to introduce environmentally friendly and sustainable packaging solutions for their products. For both consumers and retailers, this means they’re seeing the brand in a new light. Our challenge: inform them about the new sustainable packaging, in […]