FRESHCOLOR

JUICE FOR LIFE

Industry / market

Startup, Retail, FMCG / Food, Branding

TERRITORY

NL + BE

Challenge

Fresh Color is a new slow juice brand, with a unique vision and philosophy. 100% freshly squeezed juice made from carefully selected natural ingredients. Consisting of 5 flavours, each version is inspired by the body’s energy centres (chakras).

In order to stand out in a crowded market, we were asked to create a brand strategy, positioning and creative concept. The goal was clear: create a narrative that resonates with health-conscious consumers, positioning the product as the go-to choice for those embracing life to its fullest.

Strategy

The global food and drinks industry is feeling pressure from a new cohort of consumers, who want more natural and less processed products. Fresh Color fits perfectly in this trend, combining physical with mental wellness.

Through research, we identified specific moments and settings that serve as ideal opportunities for consumers to embrace a refreshing beverage. We honed in on health-conscious individuals, recognizing their pursuit of a drink that not only nourishes the body but also mirrors their vibrant, full-throttle approach to life.

Idea: Juice for life

“Juice for Life” became the rallying cry, emphasizing that this wasn’t just any beverage but a key ingredient in the recipe for a vibrant and fulfilling life. Through strategic messaging, we communicated the brand’s commitment to delivering not just a product but a lifestyle choice that resonated with health-conscious consumers.