RIVERTY

SUBSCRIPTION PAYMENTS LIFECYCLE - B2B CONTENT

Industry / market

Territory

Europe

Challenge

The best way to build awareness around the new brand: offer the target audience actionable insights around payment behaviour and consumer preferences. We did this by taking an outside-in approach: exploring local consumer payment preferences for their subscriptions. A human-centric approach that’s perfectly aligned with Riverty’s new band positioning.

Strategy

The best way to build awareness around the new brand: offer the target audience actionable insights around payment behaviour and consumer preferences. We did this by taking an outside-in approach: exploring local consumer payment preferences for their subscriptions. A human-centric approach that’s perfectly aligned with Riverty’s new band positioning.

Idea: The Subscription Payments Lifecycle

We decided to take a different perspective on the white paper format. Aimed at finance and payment executives at companies working within the subscription economy, we developed a unique content format: The Subscription Payments Lifecycle. It combines the findings of a consumer research study across 6 countries with the development of a tailored customer journey framework (the Payments Lifecycle).

Paired with Riverty’s strong brand identity, our approach creates standout and offered the target audience tangible value.

Results

  • Effectively creating brand awareness for Riverty across Northern Europe.
  • Successful lead generation (acquiring marketing qualified leads).
  • Local activation of the new brand at the annual trade expo.