STUDENTFLEX
THE CAREER-ACCELERATOR
Industry / market
- Recruitment B2B, B2C
TERRITORY
The Netherlands
Challenge
Having a side job while studying – we’ve all been there. Choosing the right one that will give you a head start in your career can be quite challenging. That’s exactly where Studentflex comes in. Having established themselves in the market of recruitment, Studentflex asked us to sharpen the brand’s positioning, and translate this into campaigns and content. For both B2B (lead generation) and B2C (candidate recruitment).
Strategy
Creating the perfect match between students and companies such as Adyen, Uber Eats and Vandebron requires a specific approach. Studentflex identifies a student’s strengths (beyond studies), ambitions and how this matches with a specific company culture. In short: it’s a specific mindset that creates the perfect match.
Our approach focused on finding the shared mentality of highly ambitious organisations (B2B) and the aspiring young talents (B2C).
Idea: Career-accelerator
Finding the right side job with Studentflex is a career-accelerator. It reflects ambition and the drive to make the most of your talents. Our concept captures this mindset through a series of statements and questions.
Building an effective demand gen machine requires a deep understanding of the target market, plus a scalable, replicable framework.
Studentflex | Boost your career!
Results
Results (B2B lead gen)
- Implementation of internal content toolkit for the marketing and sales team.
- Increase in MQL’s.
Results (B2C recruitment)
- Conversion rate: 20,8%
- CPi: €88,-
- Successful funnel of leads that lead to new registrations and placements.