PRO BIKEGEAR – TOUR THE FRANCE
SADDLE ACTIVATION CAMPAIGN Industry / market Territory Global Challenge Activate PRO’s sponsorship of Team DSM’s professional cycling team, within the energy and enthusiasm of the start of the Tour de France. PRO’s high-performance saddles will provide riders with a flying start on the road to victory. Our campaign highlighted the importance of riding with the […]
PRO BIKEGEAR 2024
THE LIBERATING JOY OF CYCLING Industry / market TERRITORY Global Challenge PRO Bikegear is part of Shimano. As a global component- and accessory brand, PRO delivers the crucial parts of a sports bicycle. Our challenge, as the global lead agency: make the brand more distinctive. From a product perspective, focus on the handlebar and saddle […]
PRO BIKEGEAR – GRAVEL
ANSWER THE GRAVEL CALL Industry / market territory Global Challenge Gravel riding began in the US where long, remote stretches of gravel road bridged the gap between the worlds of road riding and mountain biking. With the category growth increasing across the globe, so is the competitive pressure. For the introduction of their new range […]
PRO BIKEGEAR
PUSH, PEDAL, PASSION – REPOSITIONING A GLOBAL SPORTS BRAND Industry / market TERRITORY Global Challenge PRO Bikegear is part of Shimano. As a global component- and accessory brand, PRO delivers the crucial parts of a sports bicycle, from saddles, handlebars to bike bags. Our challenge, as the global lead agency: develop a new brand positioning […]
PRO x TEAM SUNWEB
DESIGNED TO WIN RACES Industry / market TERRITORY Global Challenge Activate PRO’s sponsorship of Team Sunweb’s professional cycling team, whose iconic riders included Tom Dumoulin. PRO’s high-performance saddles and handlebars will provide riders with a flying start on the road to victory. https://mrfox.agency/wp-content/uploads/2021/01/05-PRO-Team-Sunweb-device.mp4 Strategy PRO and Team Sunweb share the same mindset: keep pushing, never […]
SHIMANO PEDALS
PUSHING TOGETHER Industry / market Territory Europe Challenge Shimano’s brand name is built on quality, reliability and durability. Within the pedal category there’s increased competitive pressure. Our task: reclaim mental and category leadership, positioning the brand as ‘the golden standard’ in pedals. Develop a campaign platform for road, mountainbike and gravel pedals, targeting consumers, retailers […]
PRO BIKEGEAR – MTB
Cowbells & Adrenaline Industry / market Territory Global Challenge Develop an introduction campaign for PRO’s new dropper post range within the MTB category. A dropper post is a height adjustable seatpost, allowing riders to quickly and easily lower their seat height when riding. It was essential that the campaign increased product knowledge, stimulated conversation around the product category […]
PRO BIKEGEAR – EVOLVED ERGONOMICS
SADDLE CAMPAIGN Industry / market Territory Global Challenge Riding with the right saddle is the key to comfort on any sports bicycle. Finding your perfect saddle can be quite a challenge. Why? Because of the different variables at play: riding style (from road to MTB), body flexibility and sit bone width. PRO combined these elements […]
SHIMANO EUROPE
NEW PACKAGING INTRODUCTION Industry / market Industry / market EUROPE Challenge From the end of 2021, Shimano will start to introduce environmentally friendly and sustainable packaging solutions for their products. For both consumers and retailers, this means they’re seeing the brand in a new light. Our challenge: inform them about the new sustainable packaging, in […]