PRO BIKEGEAR – GRAVEL

ANSWER THE GRAVEL CALL Industry / market territory Global Challenge Gravel riding began in the US where long, remote stretches of gravel road bridged the gap between the worlds of road riding and mountain biking. With the category growth increasing across the globe, so is the competitive pressure. For the introduction of their new range […]

PRO BIKEGEAR

PUSH, PEDAL, PASSION – REPOSITIONING A GLOBAL SPORTS BRAND Industry / market TERRITORY Global  Challenge PRO Bikegear is part of Shimano. As a global component- and accessory brand, PRO delivers the crucial parts of a sports bicycle, from saddles, handlebars to bike bags. Our challenge, as the global lead agency: develop a new brand positioning […]

PRO x TEAM SUNWEB

DESIGNED TO WIN RACES Industry / market TERRITORY Global Challenge Activate PRO’s sponsorship of Team Sunweb’s professional cycling team, whose iconic riders included Tom Dumoulin. PRO’s high-performance saddles and handlebars will provide riders with a flying start on the road to victory. https://mrfox.agency/wp-content/uploads/2021/01/05-PRO-Team-Sunweb-device.mp4 Strategy PRO and Team Sunweb share the same mindset: keep pushing, never […]

SHIMANO PEDALS

PUSHING TOGETHER Industry / market Territory Europe Challenge Shimano’s brand name is built on quality, reliability and durability. Within the pedal category there’s increased competitive pressure. Our task: reclaim mental and category leadership, positioning the brand as ‘the golden standard’ in pedals. Develop a campaign platform for road, mountainbike and gravel pedals, targeting consumers, retailers […]

PRO BIKEGEAR – MTB

Cowbells & Adrenaline Industry / market Territory Global Challenge Develop an introduction campaign for PRO’s new dropper post range within the MTB category. A dropper post is a height adjustable seatpost, allowing riders to quickly and easily lower their seat height when riding.   It was essential that the campaign increased product knowledge, stimulated conversation around the product category […]