PRO BIKEGEAR – FULL SEND
Built for Enduro. Made for riders who go all in.
Industry / market
- Sports cycling, B2C
Territory
Global
Challenge
Enduro isn’t about playing safe. It’s about commitment. PRO Bikegear built the next generation Tharsis EVO cockpit to keep up. Sleek, stiff, light, and fully integrated. Ready for riders who drop in without hesitation.
We were asked to create a global launch campaign. From strategy and creative concept to production and final asset delivery.
Strategy
Confidence by design. We translated advanced integration and adjustability into a cockpit riders trust. Every detail – from hose routing to compliance – makes the bike feel built for more. We made the brand speak the language of Enduro and the channels speak with one voice.
Idea: Full Send.
More than a tagline. It’s a mindset: Line. Speed. Send.
Every word, every shot, every frame shows what happens when focus meets fearlessness. Tharsis EVO isn’t just gear. It’s trust between rider and machine. When the trail gets loose, you commit.
Results
- At Eurobike 2025, we brought the Full Send campaign to life at the PRO booth, where the Tharsis EVO handlebar and stem were officially launched to press, distributors, and retailers.
- A campaign that feels like dirt under your tires, not a spec sheet.
- A practical campaign and content toolkit created for retailers and online shops across different markets.
- PRO Bikegear now owns a clear space in the Enduro world. Precision engineering with full-send energy.