MINISTERIE VAN JUSTITIE

HUISELIJK GEWELD

Introduction

MY SECRETS COSMETICS

Domestic abuse is one of society’s taboo subjects. In order to raise awareness and start a wide public discussion around the issue, we decided to break through the traditional ways of communicating about it. By creating a new (fake) line of cosmetic products that hide the physical effects of domestic abuse, we created

nation-wide press coverage. From debate

shows to parliament questions being asked

about the campaign, we surpassed all

campaign objectives.

Work

Brief

Challenge

Insight

Idea

Result

Create awareness around the subject of domestic violence, which often goes unnoticed and unreported. In a broader context, start a wide public debate around the issue.

Challenge the culture that allows domestic abuse to thrive, and show  this shouldn’t be a hidden issue.

‘My Secret Cosmetics’

A (fictitious) new product that masks the traces of domestic violence.

 

More then 50,000 site visits in a view days, nation-wide PR coverage; trending social topic,

8-minute feature on Editie NL (RTL4), parliamentary questions asked around this issue.

 

Curious what Mr. Fox can do for your brand, your business, your story? Then by all means, let’s get acquainted so we can begin writing your brand new chapter, together with you.

Download our agency summary

Contact Jaap van Oirschot to move your brand or business forward.

jaap@mrfox.agency

+31 6 46088755

 

General enquiries:

hello@mrfox.agency

We Really

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