Emirates invites people to experience the transformative power of travel with a simple invitation: Hello Tomorrow. It is a greeting that invokes the opportunities brought by a life filled with travel. A 360 degree touch-point strategy of diverse media highlights the different aspects of the Emirates experience. ‘Hello Tomorrow’ debuted in April 2012 in over 80 markets and is the single largest brand launch in Emirates’ history.
What we saw is a groundswell of people who, like Emirates, are crossing borders and connecting cultures. More and more, we are defining ourselves, not by where we’re from, but by where we’ve been and where we’re going. Travel shapes us today. And we shape a better world tomorrow. It’s a big idea distilled into two simple words: ‘Hello Tomorrow’.
With the launch of their new brand platform, Emirates greets the endless possibilities that travel opens for all of us – connecting people and places today to generate the hybrid ideas of the future. Tomorrow is here and anything is possible.
Evolve Emirates Airline from simply a travel product into a lifestyle choice.
Traveling to new places, meeting new people, taking part in new experiences and creating new ideas have a transformative effect.
Emirates greets the endless possibilities that travel opens for all of us.
Emirates has successfully moved into a more contemporary lifestyle positioning.
5.48 billion Brand value
+34% Brand value
Travel&Leisure, Branding, Global Campaign, Print, TV, Digital / Mobile, Web, Internal Engagement