JUICE FOR LIFE Industry / market TERRITORY NL + BE  Challenge Fresh Color is a new slow juice brand, with a unique vision and philosophy. 100% freshly squeezed juice made from carefully selected natural ingredients. Consisting of 5 flavours, each version is inspired by the body’s energy centres (chakras). In order to stand out in […]


CHILLED READY MEALS: IN EEN PAAR MENUUTJES Industry / market Territory Netherlands Challenge Ready meals sales in supermarkets have been steadily growing, because of busy schedules, an increase in single households and students. For the introduction campaign, our challenge was to create awareness around SPAR’s new range of chilled ready meals. Compared to other ready […]


NEW PACKAGING INTRODUCTION Industry / market Industry / market EUROPE Challenge From the end of 2021, Shimano will start to introduce environmentally friendly and sustainable packaging solutions for their products. For both consumers and retailers, this means they’re seeing the brand in a new light. Our challenge: inform them about the new sustainable packaging, in […]