CIAO SCOOTER NAVIGATION Industry / market territory Europe Challenge Meet the VIO, the world’s first scooter navigation device. Introducing this satnav novelty in several European markets meant we had to connect to young, digital-savvy scooter drivers. And get them to shift behavior, focusing their attention on the navigation device instead of using maps on their smartphone.  […]


DO YOU DARE? Industry / market territory Europe Challenge Develop a pan-European introduction campaign for the new TomTom Rider 410, designed specifically for motorcycle adventures. Break through the increasing consumer behavior pattern where motorcyclists use their smartphones as navigation devices. Idea The TomTom Rider 410 turns directions into epic adventures. Our campaign platform gave this […]