THE LIBERATING JOY OF CYCLING Industry / market TERRITORY Global Challenge PRO Bikegear is part of Shimano. As a global component- and accessory brand, PRO delivers the crucial parts of a sports bicycle. Our challenge, as the global lead agency: make the brand more distinctive. From a product perspective, focus on the handlebar and saddle […]


JUICE FOR LIFE Industry / market TERRITORY NL + BE  Challenge Fresh Color is a new slow juice brand, with a unique vision and philosophy. 100% freshly squeezed juice made from carefully selected natural ingredients. Consisting of 5 flavours, each version is inspired by the body’s energy centres (chakras). In order to stand out in […]


BRAND EVOLUTION FOR AN INTERNATIONAL SCALE-UP Industry / market TERRITORY Europe Challenge We’ve been involved with Wuunder since their start-up days. The past few years have been all about growth, with expansion in the Netherlands, Belgium and Germany. We were asked to make sure the brand is ready for the next growth phase. Our challenge: […]